Welcome to the Kellogg Alumni Club of Germany

 

 

  

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The Kellogg Alumni Club of Germany is one of over 100 country and special interest clubs worldwide representing more than 50.000 Kellogg Alumni. Their sources of educational excellence in management are :  Kellogg (USA) ++ Kellogg-WHU (Germany) ++ Kellogg-Recanati (Middle East) ++ Kellogg-HKUST (China) ++ Kellogg-Schulich (Canada) ++ Kellogg-Miami (Latin America)

 
Upcoming

 

 

 

 

 

 

    

 

See more on LinkedIn

 

 

 

 

 

Snapshots from a Web Event with Bill Burnett (usually we also have a chat window on the right side):

 

 


Innovation is the engine of profitable growth in large corporations. Corporations like Apple, Google, Nintendo, Amazon.com, Proctor & Gamble and BMW are testimony to the power of innovation in driving shareholder and customer value. They are also testimony to the power of customer-centric innovation – innovation that starts with deep customer insights and results in products and experiences that delight customers. How can firms become more customer-centric in their approach to innovation? How will they need to change their mindset, their processes, and their incentives as they seek to embrace customer-centric innovation? What can we learn from leaders in this area? What insights does academic research in innovation offer in this area? Join our distinguished business leaders and faculty to explore these issues in the first of four Kellogg Centennial conferences.

Hotel accommodations are not included in the conference fee. Please contact the Miami Oriental Hotel directly at 305.913.8288 and reference the Kellogg Centennial Conference to secure a room.

Complete conference details and registration information available now:Miami Conference
 
Past Events

 

23rd of February 2009:

"Knowing the legal situations: When does your business profit most from an IP lawyer?" 

Robert J. Brill is a patent lawyer in Chicago with over fifteen years of experience with several hundred projects. Bob provides counseling on patents, trademarks, copyrights, trade secrets, licensing, and other intellectual property matters for a wide variety of clients including startups, small to midsize companies, Fortune 500 companies, and universities worldwide.

 

9th of January 2009:

"Defining what works when the marketplace doesn't: The post-holiday marketing overhaul" 

Jonathan Salem Baskin has been working to translate brands into something more than pretty words and pictures for over a quarter century.  He's the author of Branding Only Works On Cattle, and writes the daily blog Dim Bulb. He also writes on branding and marketing for Information Week, Fast Company, and Advertising Age. His work experience includes leading communications strategy for brand names like Blockbuster, Limited, Inc., and Nissan, and his consulting practice, Baskin Associates, Inc., has served clients on four continents.  

 

11th of December 2008:

"What learning experiences are companies proposing to their executive talent to get them ready to secure strategic relevance and fuel business growth?" Dan Fisher and Michel Buffet, Partners at New York-based Fisher Rock Consulting will provide some answers to this question based on their experience of designing and delivering customized leadership and management training programs to organizations. More specifically, they will address the new business case for leadership development, breakthrough and practical approaches to keep leaders engaged and committed to learning, and robust ways to measure impact and ROI. (Presentation available)

 

6th of November 2008:

"Is Innovation critical to your success? How to build an innovation friendly company culture?" Bill Burnett, based in Chicago, has 25 years experience leading change and innovation in
the financial services industry. (Presentation available)
 
Other Club Events

Capital markets around the world are experiencing levels of uncertainty and disruption that have not been seen for many years. Solutions to causes of previous financial crises, such as the Savings and Loan crisis, have led to problems of their own. How will capital markets evolve? What new products or new regulations are likely to be seen, and what are the likely positive and negative effects of these innovations?

Complete conference details and registration information available now:New York Conference

March 25-26, 2009

Centennial Conference Series, Shanghai, China

 

The Architecture for Global Brands Leveraging Corporate Capability, Customer Insight and Competitive Strength
Opening Keynote Address: Jack Ma, Founder & CEO, Alibaba Group
Faculty Co-Chair: Angela Y.Lee
Faculty Participants: Dipak Jain and Gregory S. Carpenter
Alumni Co-Chair: Peter Tan '83, Executive Vice President and President Asia Pacific, Burger King Corporation
Panel Participants:
David Chu, Founder of Nautica and David Chu Design, Chief Creative Officer, Tumi.
Yue Sai Kan, Author, Emmy-winning Television Producer, Entrepreneur.


Register Now!
 

[More Info]


Strong global brands create sustainable value for shareholders by leveraging corporate capabilities, gaining customer insights and flexing competitive strength. A powerful brand is one that boasts strong customer loyalty and creates name recognition strong enough to withstand adverse economic conditions and overcome intense competition.

In today’s economy, it is no longer sufficient for firms to cater to the needs and desires of their customers in a particular market. It is imperative that firms address the desires and aspirations of their multinational, multicultural, global customers, while understanding and respecting regional differences. How do firms build powerful global brands? How are global brands sustained over time in the face of aggressive competition? What customer insights can be used to win at global branding?

Hotel accommodations are not included in the conference fee. Please contact the JW Marriot Hotel Shanghai directly to secure a room and reference the Kellogg Centennial: 86 21 53594969 

Complete conference details and registration information available now:Shanghai Conference 
What's new in the Kellogg WIKI

We are soon sending emails with access to personal registration sites. You can then choose your password. The new Kellogg WIKI has a totally new architecture. You will be able to work within all sites the way you like it. Post questions, facts, ideas, and insights you want to share and profit from others' input.

 

Check this page for event details and streaming registration:

Industry Forums / workspaces:

Most important KACG topic pages:

 
Club News

 

Website Restructuring

True or false? A website content management system is a pain before it fully functions (we never reached this stage). It was therefore decided to co-operate with Socialtext, a California based company providing WIKI-platforms to company intranets and non-profit organizations. What is good for SAP must be good for us, too. The socialtext management in part went to Kellogg and they decided to support our Club with a WIKI platform access. This is exciting news because now everybody can contribute and profit from the Kellogg sites. It furthermore provides user and login administration, full page writing access for all members, RSS feeds, blog features, mobile pages, and many more things => check it out!

 

Kellogg WIKI access is only for members and by invitation. If you do not find your invitation by mid May please inform us about your correct email address. This is how access to the Kellogg WIKI looks like:

 

 
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The Kellogg Alumni Club of Germany is co-chaired by  Rüdiger Holzammer, Murat Ünal, Christina Dietzsch-Kley, Roman Martens and Patrick Gottesleben. On the steering level we are planning country-wide meetings, co-operate with other European Club Leaders and plan 'cross-border' events; we also assist the Club Leaders of our German regional chapters. There are regional chapters in Munich, Frankfurt and Hamburg, which organize regional events and monthly round table meetings in the respective areas. If you are interested in attending or helping, take a look at the contact page for your regional chapter contact.

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